{"title":"Merch","description":"\u003cp data-start=\"429\" data-end=\"469\"\u003eThese are the things that live with you.\u003c\/p\u003e\n\u003cp data-start=\"471\" data-end=\"588\"\u003eMugs that earn their place in the cabinet. Shirts that get softer with time. Objects meant to be used, not saved.\u003c\/p\u003e\n\u003cp data-start=\"590\" data-end=\"832\"\u003eOur merch is built around everyday rituals: morning coffee, long shifts, early starts, late nights. Nothing ornamental. Nothing disposable. Just well-made pieces that carry the same care, intention, and conviction as what goes into the coffee.\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"921\"\u003eDesigned to feel familiar from day one.\u003cbr data-start=\"873\" data-end=\"876\"\u003eBuilt to last.\u003cbr data-start=\"890\" data-end=\"893\"\u003eMade for people who show up.\u003c\/p\u003e","products":[{"product_id":"credo-diner-mug-10-oz","title":"CREDO Diner Mug (10 oz)","description":"\u003ch3\u003eAn all-time classic.\u003c\/h3\u003e\n\u003cp\u003eOur 10 oz ceramic diner mug is steady, familiar, and built for daily use. Fits perfectly in the hand, looks right anywhere, and holds just enough coffee to mean business.\u003c\/p\u003e\n\u003cp\u003eWatch out- once it's in your cabinet it will be the one you'll always reach for. \u003c\/p\u003e","brand":"CREDO","offers":[{"title":"Default Title","offer_id":48674380644604,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/5170\/5852\/files\/2026_Diner_Mug_8.jpg?v=1770513546"},{"product_id":"the-drum-diaries-a-roaster-s-manifesto","title":"The Drum Diaries: A Roaster’s Manifesto","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome books explain coffee. This one understands it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eThe Drum Diaries\u003c\/em\u003e is the kind of book that could only be written by someone who's actually stood at the roaster, sweated through the variables, chased the curves, and learned the hard way that exceptional coffee isn't an accident. Landon Worsham is that person. Now roasting for Wild Bear in London, he spent years building his craft right here in Orlando, FL before blossoming into a league of his own. He's a close friend and longtime collaborator, and this book is the record of everything that time produced.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePart field guide, part memoir, part manifesto, it covers the full arc of specialty coffee roasting. Green buying, sourcing ethics, airflow mechanics, development time, flavor theory, cupping, cultural impact. It's technical when it needs to be and conversational throughout. Opinionated in the best way.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBut it isn't just a roasting manual. It honors the weight of this work: the environmental responsibility, the human relationships baked into every origin, the gap between a good cup and an unforgettable one. Landon writes about roasting not as a trade you master but as a form of stewardship you practice.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAt 7.24 x 10.24 inches in hardcover, it's a book you feel in your hands. Substantial. Considered. The kind of thing that sits open on a coffee table and starts conversations without trying to.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you're a barista leveling up, a roaster refining your approach, or just someone who takes coffee seriously, this belongs in your hands.\u003c\/p\u003e","brand":"CREDO","offers":[{"title":"Default Title","offer_id":48889387811068,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/5170\/5852\/files\/image.jpg?v=1774507999"}],"url":"https:\/\/credocoffeeroasters.com\/es\/collections\/merch.oembed","provider":"CREDO Coffee Roasters","version":"1.0","type":"link"}